No matter what happens with suits in the future, I am confident that Blueseventy will keep growing as a company. They are doing everything right. While keeping close tabs on the FINA approval process I have listened to a lot of what they have had to say, and the phrase that has always stood out with me was “our first concern is the customers who have already bought a suit.” In the face of possibly losing huge investments over whatever FINA decided to do next, these guys just didn’t want people to feel screwed over buying their product, or be scared away from buying their product because of uncertainty regarding future rule changes, even if it was all out of their hands.
I have never worn their suits, but I have a few swimmers who love them. I do have a NERO backpack and a pair of the RZR goggles. The bag is the best I have ever owned. Comfortable, durable, and just the right pockets for my gear. It has actually replaced the two bags I was lugging around to meets and practice every day. The wet pocket could fit every piece of swim gear I have ever owned… it is huge. It was obviously designed by guys who are out there training. The goggles are by far the most durable I have ever tried. As a coach, I spend a lot of time fixing my swimmers’ goggles on the fly. Every issue that makes goggles fall apart in practice has been addressed with the RZR. They won’t fall apart. I think they were designed to withstand monster jellyfish attacks during open water swims. I have been recommending them to all of my swim families.
Both products fit exactly into my view of Blueseventy so far as a company. They are all about creating quality products and doing whatever it takes to develop a loyal customer base. They care about their customers and that is what generates word-of-mouth business.
Today, Blueseventy sent out a press release regarding their buy-back program. Anyone who has purchased a Blueseventy pool competition suit since April 1st can claim a 50% discount on a new suit if their current suit is rendered illegal by FINA in January. Of course, Blueseventy will release a FINA legal pool suit no matter what 2010 brings. I received a press release by email, but it is a file that I don’t have a way to attach to my blog. You will have to check for details on the buyback program at blue seventy.com.
It is refreshing to see a company looking out for customers with such a unique program. No matter what side of the fence you are on regarding suits, you have to admit that the buy-back program is pretty awesome.
And, no... they didn't pay me to post this as an ad. I really am that impressed with them. :)
EDIT: Thanks to Bob Button at the Texas Swimming Blog for telling me about scribd. Here is the press release and some details:
Nero Buy Back Print
Blue Seventy Buy Back FINAL 2010