Tuesday, January 25, 2011


I don't usually do the press release thing but I thought this was pretty cool:   


Nova international, organizers of Europe’s biggest open water swimming programme of events, have appointed blueseventy, the worlds leading supplier of open water and triathlon wetsuits, as an official partner for the Great Swim series.

Colin Hill, project director of the series, said “blueseventy are a company that understand the open water community and their products reflect their heritage as a long term player within the sport of open water swimming and triathlon.  We are delighted to be linking up with the brand.”

blueseventy will be supplying official wetsuits, goggles and all swim attire for the series along with wetsuit rentals for the each of the events in the prestigious series.

Dean Jackson, blueseventy Global Sales Manager said: “We have seen the Great Swim series grow alongside the other great mass participation swims of the world.

“Now is the perfect time for blueseventy to align with this exciting new mass participation sport and Nova, who we regard as one of the worlds finest mass participation sporting event organizers.

“The great swim series allows us to meet face to face with a large number of enthusiasts for the water. They are a group who are passionate about the challenge of swimming in some of the countries great open water venues. For us there can be no better endorsement of our product and association for our company than 30,000 keen open water swimmers, and if we can help make their experience a little more enjoyable by product and training then we have a achieved our goals.”

blueseventy are finalising training days geographically specific to the event locations where first timers can try their first suit and enter the open water in a controlled environment with expert advice from blueseventy athlete, Olympic open water gold medallist, Maarten Van Der Weijden and other open water stars from the USA and UK.

Editors Notes


Nova International are the organisers behind the Great Swim series. Established in 1988 and headed by Olympic Medallist Brendan Foster; Nova have established themselves as a market leader in the world of sports marketing and event management. The company’s current brand portfolio includes Great Run, based on the Bupa Great North Run, the world’s biggest half marathon with 54,000 entries.

About blueseventy

blueseventy, aptly named to suggest 70% of the earth covered in water, is the world leader in triathlon and open water wetsuits, swimskins and goggles. Since 1993, the Seattle/Derby/Auckland based company has designed, tested, refined and crafted products using superior materials and revolutionary details that equate to comfort, freedom from restriction and ultimately a competitive advantage in the water. blueseventy products have instilled confidence in beginners as well as carried world-class athletes to countless Olympic and World victories. blueseventy products can be found in more than 30 countries. For more information, visit www.blueseventy.com. The water is open.

Dean Jackson dean@blueseventy.com

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